I was hesitant to buy this because I couldn't tell if the jerky would be soft, or that near shoe-leather most jerky is. It is SO fresh and so soft/tender it was all I could do to stop myself from upending an entire bag into my mouth. The flavor is perfect, too, real teriyaki flavor (which I wasn't sure would work out in a zero sugar product, but was pleasantly surprised). I bought 4 bags on a whim, and while I'm grateful I didn't just buy one to "test it" I'm already wishing I'd bought more.